Corporate
MTV is more than just a music and youth lifestyle brand--it’s a cultural icon. MTV is the world’s largest television network and the leading multimedia brand for youth. In 2006, MTV was named 'World’s Most Valuable Media Brand’ for the seventh consecutive year (results from the Interbrand/BusinessWeek Most Valuable Brands Report). MTV is a global brand, which thinks and acts locally. MTV Philippines—now under All Youth Channels, Inc.—continually redefines its commitment to giving viewers more local content, while adhering to the international standards of MTV. From music to fashion, politics to lifestyles, and sports to trends, only MTV offers fresh, honest and innovative content across multiple platforms. Music is at the heart of MTV, providing a soundtrack for the way our audience lives today, and continuing to break ground by opening up new ways to present entertainment to our consumers. Our strong connection with our audience sets us apart from other companies. We stand out because of our fundamental brand values of being relevant, unpredictable, funny, risk-taking, bold, and totally passionate about music and entertainment. This focus has brought us deep into the hearts and minds of our consumers. We embrace our youth audience through a 360° strategy, reaching out to them on-air, on-ground, online, on mobile and beyond. 2007 was a groundbreaking year for MTV Philippines—apart from relaunching with a new channel look and website, plus new shows and VJs, the country also witnessed the phenomenal success of the MTV Concert Series, which featured international artists Ziggy Marley, Christina Aguilera, Fall Out Boy, Josh Groban, Beyonce, and Vertical Horizon. 2008 promises to be an even more exciting year with new programs, concerts, award shows, parties, music events, digital offerings, and surprises that only MTV can offer. 
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